SB 253 ENFORCEMENT: 17 MONTHS · COSTCO SCOPE 3 DEADLINE AUG 2027

Your sustainability investment isn’t converting. Here’s why.

THE DECISION ENGINE FOR SUSTAINABILITY

You can see sales, clicks, and campaigns. You cannot see why someone picked up your product at the shelf — and put it back. YKO captures that moment and turns it into the intelligence layer between your claims and your conversion rate.

Investigate a company → See a sample report

10 brands scored · 72-hour investigations · 192 shelf scans and growing

THE BLIND SPOT
You can see
Sales
Clicks
Campaigns
Audit scores
You cannot see
Why someone put it back
What your competitor claimed
Whether your claims landed
What the buyer actually questioned
The gap
“That moment — at the shelf, in seconds — has never been measured. Until now.”
GreenSpecs captures every scan. YKO turns it into competitive intelligence for brands, buyers, and investors.
TWO PROBLEMS. ONE SIGNAL.
$150B
in US sustainable consumer spending operates on broken signal. Brands invest in sustainability. They never see if it changed behavior. NYU Stern CSB, 2024
42%
of green claims found false or exaggerated. Claims that don’t hold up at shelf level don’t drive conversion — and are becoming a liability. EU Commission, 2023
4%
of global revenue — maximum EU Green Claims Directive fine exposure. The same claims that aren’t converting are also creating regulatory risk.
WHO USES YKO
FOR INVESTORS & FAMILY OFFICES
Don’t fund a greenwashing liability.
Verify sustainability claims before committing capital. Catch regulatory exposure before LP reporting flags it.
Investor access →
FOR BRANDS — MARKETING INTELLIGENCE
Better claims. Better positioning. Higher conversion.
You know what you report. We show you what customers see when they scan your shelf. The gap between those two things is your conversion problem — and your competitive opportunity.
This is revenue, not reporting →
BEFORE YOU BUILD YOUR SUPPLY CHAIN
Vet suppliers before you commit.
Send a supplier a YKO link. They answer once. We hold the documentation in the cloud so any brand can query it without chasing PDFs. The oh-hell service for the week a retailer asks.
Supply chain intelligence →
FOR INVESTORS & PROCUREMENT
Investigate before you commit capital or shelf space.
Retail investor, procurement lead, or ESG analyst — request a 72-hour investigation of any brand before you buy the stock or stock the shelf.
Run an investigation →
INVESTIGATED BRANDS — LIVE DATA — CLICK ANY TO READ THE FINDINGS
Score your brand →
"See what a buyer sees when they look at your sustainability claims."
Pick a brand. Takes 8 seconds.
Reading public claims...
WHAT THE BRAND SAYS
WHAT YKO FINDS
"This is what shows up in a procurement audit."
THREE GAPS TO CLOSE BEFORE YOUR NEXT BUYER MEETING
Now imagine knowing this before the audit.
YKO runs this analysis for your brand and your top competitors — so you know exactly where you stand in the category before a buyer asks.
Get your gap report — free →
BEFORE — REPORT → MARKET → GUESS
You invest in sustainability programs.
You publish the report.
You market the claims.
You never see whether they landed.
A buyer requests Scope 3 data. You scramble.
AFTER — SIGNAL → INSIGHT → ADAPT
You know what consumers saw at the shelf.
You know which claims didn’t register.
You know exactly where competitors have coverage you don’t.
You walk into the audit with the answers.
Sustainability marketing becomes authentic again.
This is revenue. Not reporting.
WHERE WE STARTED
“A North Bay dairy brand uploads its supplier documentation. YKO surfaces three water-intensity gaps that don’t appear in any ESG filing — and flags which claims won’t survive a Whole Foods buyer questionnaire.”
North Bay food and agricultural community — scored first, because this is our home market.
See Clover Sonoma’s score →
THE SHELF MOMENT
“At the shelf. In seconds. Decision made.”
192Shelf scans captured
4Cities & growing
65Brands scanned
Real-timeSignal updates
GreenSpecs captures every consumer scan at the shelf — what was seen, what was compared, whether the sustainability claims registered. YKO turns that raw signal into the feedback loop your sustainability team has never had.
Consumer
Scans product at shelf. Claims assessed in seconds.
→
YKO
Signal becomes brand intelligence and competitive benchmark.
→
Brand
Better claims. Better positioning. Higher conversion.
Signal gets stronger with every scan.
See GreenSpecs →
You know what you report.
We help customers know your story.
Get your score + 3 competitors → Investigate a company
For brand marketing leads who want conversion data · For sustainability teams preparing for buyer audits · For investors vetting portfolio companies · For procurement teams screening supplier claims