Alaska Airlines
airline
- Multiple verified third-party certifications including B Corp and organic
- Detailed carbon disclosure including Scope 3 supply chain emissions
- Supplier transparency above industry average with public Tier 1 disclosure
CONFIDENCE NOT RECORDED · SCORED MARCH 2026
Across all 127 company records we have read, scores run 0 to 85.5, and the middle is 35. This one sits 28th of 127.
Fewer than 5 airline records so far, so this is measured against every company we have read.
There is no pass mark. A score is a position among the records we can check, not a verdict on a company.
Six areas, each carrying a fixed weight toward the total. The figure on the right of each row is what this company's own public record supports. An area we could not read says so rather than scoring zero.
What the certifications this brand holds actually cover. Weighted 20 of 100.
How far down the supplier list the disclosure reaches. Weighted 20 of 100.
Measured emissions, targets, and the scopes covered. Weighted 20 of 100.
Material choice, recycled content, and end-of-life. Weighted 15 of 100.
Whether the public claims match the underlying evidence. Weighted 15 of 100.
Reuse, repair, take-back, and recovery in practice. Weighted 10 of 100.
Work at Alaska Airlines? The decision view puts all six dimensions, the competitor gaps, the demand signal, and supplier outreach in one place. Open the decision view. Every data request in and out — plus the evidence on file to answer with — is in your requests page.
Where the points are
Ranked by how much score is still on the table, not by how low the number looks. These three are worth 30 points between them — more than any other combination of work available to Alaska Airlines.
Add the certificates you already hold. Most brands lose points here for documents that exist but were never filed.
Ask your suppliers for their data. We draft each letter and hold a private link per supplier; one question, one document, photographed from a phone.
Most of a carbon number lives in the supply chain, not the building. Supplier answers move this dimension faster than anything else.
POINTS AVAILABLE = DIMENSION WEIGHT MINUS SCORE EARNED
What stands out
Things this company does that the evidence supports.
- SBTi-committed with documented SAF offtake agreements — most credible of US carriers
What we noticed
These are observations from the assessment, not accusations. Each one is a place where the public claim and the available evidence don't line up yet.
- No third-party flight-level carbon certification available at scale
- Fuel supply chain Scope 3 partially estimated — SAF chain-of-custody improving
The sources behind this record
Every page we read to build this record. They are the company's own published record, not our summary of it — open any of them and read what we read.
1 SOURCE ON FILE · SCORED MARCH 2026
Scope 3 readiness
Readiness is how much of the value-chain emissions picture is already documented. The gap below is what's left to close.
This brand reports directly under SB 253 — revenue over one billion dollars, operating in California. Costco's Scope 3 filing deadline is August 10, 2027, and buyers ask their suppliers well before their own deadline. We prepare the numbers with you.
Supplier network
Loading the supplier network.
Add a supplier
Generate a link for a supplier. They get a short form to report their own data, and the answer lands against this brand automatically.
Scope 3 collection
Every supplier response feeds the Scope 3 estimate directly. Each one that completes the form replaces an industry average with a measured number, which lowers the estimate and raises the confidence.
Coverage 0%
Competitor benchmark
Where this brand sits in its category today. The full benchmark adds every dimension side by side and the single change that would move the score most.
What a full report adds
The public score is what we can see from the outside. A full report adds competitor tracking, a claim-by-claim gap map, and the Scope 3 documentation buyers ask for. We assemble it with you — you don't start from a blank page.